Publikasi
Karya Ilmiah MahasiswaPencarian Spesifik
Kunjungan
Tourist satisfaction represents an essential measure of destination management performance, particularly for urban tourism areas such as Pasir Kencana Beach in Pekalongan City. This study aims to determine the effects of facilities, service quality, and price on tourist satisfaction. A quantitative approach was applied involving 143 tourists who had previously visited Pasir Kencana Beach. The respondents were obtained through purposive sampling, while primary data were gathered using questionnaires. The collected data were subsequently analyzed through multiple linear regression using SPSS version 26. The results demonstrate that facilities have a positive and significant effect on tourist satisfaction. Price also shows a positive and significant relationship with tourist satisfaction. In contrast, service quality does not have a statistically significant effect on tourist satisfaction. When examined simultaneously, facilities, service quality, and price significantly influence tourist satisfaction. The coefficient of determination (R²) is 0.378, indicating that the three independent variables explain 37.8% of the variation in tourist satisfaction, whereas the remaining 62.2% is associated with factors not included in the research model. These findings indicate that maintaining adequate facilities and ensuring that the price paid by visitors is proportional to the benefits and experiences obtained are important considerations for improving tourist satisfaction at Pasir Kencana Beach.
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| Properti | Nilai Properti |
|---|---|
| Organisasi | Universitas Muhammadiyah Pekajangan Pekalongan |
| [email protected] | |
| Alamat | Jl. Raya Pekajangan No. 1A Kedungwuni Pekalongan |
| Telepon | (0285) 7832294 |
| Tahun | 2026 |
| Kota | Pekalongan |
| Provinsi | Jawa Tengah |
| Negara | Indonesia |