Publikasi
Karya Ilmiah MahasiswaPencarian Spesifik
Kunjungan
ABSTRACT
This research aims to determine the influence of ratings, ease of use of the application, e-service quality and promotions on food purchasing decisions at Shopee Food, either partially or simultaneously. The population in this study is the Pekalongan community who use shopee food. This research uses a quantitative approach with primary data sources which are processed directly through questionnaires distributed to the Pekalongan community who use shopee food. The sample in this study was 140 respondents. The data analysis technique used is multiple linear regression analysis with the help of the IBM SPSS Statistics 25 application. The results of data analysis in this study conclude that rating, ease of use of the application, e-service quality and promotions influence online shopee food purchasing decisions both partially and simultaneously.
Keywords: Rating, Ease of Use of Application, E service quality and Promotion
ABSTRAK
Net Asset Value (NAV) is a value that describes the securities and net wealth of each investor's sharia mutual fund every day. NAV is one of the benchmarks for assessing mutual fund performance. The purpose of this study is to determine the effect of the Composite Stock Price Index (CSPI), the Indonesian Sharia Stock Index (ISSI), the Rupiah Exchange Rate and Inflation on the Net Asset Value (NAV) of sharia mutual funds in 2019-2023. This is a quantitative study using secondary data. The data collection technique used in this study was to collect data from documentation and previous literature related to the study. The data analysis method used multiple regression analysis and hypothesis testing with the SPSS 26 application. The results of this study on the T-test show that the JCI, exchange rate, and inflation variables have an effect on NAV, while the ISSI has no effect on NAV. The F test shows that the JCI, exchange rate, and inflation variables have an effect on NAV.
Keywords: Net Asset Value (NAV), Jakarta Composite Index (JCI), exchange rate, inflation
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| Properti | Nilai Properti |
|---|---|
| Organisasi | Universitas Muhammadiyah Pekajangan Pekalongan |
| umpp.pekalongan@yahoo.com | |
| Alamat | Jl. Raya Pekajangan No. 1A Kedungwuni Pekalongan |
| Telepon | (0285) 7832294 |
| Tahun | 2025 |
| Kota | Pekalongan |
| Provinsi | Jawa Tengah |
| Negara | Indonesia |