Publikasi
Karya Ilmiah MahasiswaPencarian Spesifik
Kunjungan
The Role of Product innovation, Marketing Strategy, and Service Quality in Improving Company Performance at KSPPS BMT ISTIQLAL pEKALONGAN
Kata Kunci :Product Innovation, Marketing Strategy, Service Quality, Company Performance
This this research seeks to investigate the impact of product innovation, marketing strategy, and service quality on company performance. The research population comprised members and customers of KSPPS BMT Istiqlal Pekalongan, utilizing a sample of 101 selected respondents for analysis. Multiple linear regression analysis was executed using IBM SPSS Statistics version 26. Empirical result revealed that product innovation exerts a statistically significant negative effect on organizational performance (t = -4.238, p =0.000 < 0.05). conversely, marketing strategy (t = 6.008 , p =0.000 < 0.05) and service quality (t = 6.053, p =0.000 < 0.05) both demonstrate statistically significant positive influences on company performance.
This this research seeks to investigate the impact of product innovation, marketing strategy, and service quality on company performance. The research population comprised members and customers of KSPPS BMT Istiqlal Pekalongan, utilizing a sample of 101 selected respondents for analysis. Multiple linear regression analysis was executed using IBM SPSS Statistics version 26. Empirical result revealed that product innovation exerts a statistically significant negative effect on organizational performance (t = -4.238, p =0.000 < 0.05). conversely, marketing strategy (t = 6.008 , p =0.000 < 0.05) and service quality (t = 6.053, p =0.000 < 0.05) both demonstrate statistically significant positive influences on company performance.
Referensi
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| Properti | Nilai Properti |
|---|---|
| Organisasi | Universitas Muhammadiyah Pekajangan Pekalongan |
| umpp.pekalongan@yahoo.com | |
| Alamat | Jl. Raya Pekajangan No. 1A Kedungwuni Pekalongan |
| Telepon | (0285) 7832294 |
| Tahun | 2026 |
| Kota | Pekalongan |
| Provinsi | Jawa Tengah |
| Negara | Indonesia |