Publikasi

Afrohk, S. N., Meilina, F., Saifurriza Effasa, A., & Rochmayanti, D. (2024). The Influence of Twin Date Promos on Impulsive Buying Hijab Purchases at Shopee in an Islamic Perspective. https://doi.org/10.14421/icieb.2024.3.1.1477 2024(1), 58–65.

Agnes Z. Yonatan. 2025.“Shopee Jadi E-commerce yang paling banyak Diakses Di indonesia 2025”. https://goodstats.id/article/shopee-jadi-e-commerce-yang paling-banyak-diakses-di-indonesia-2025-3COz0#google_vignette

Andalangi Maatuil, R., Pilemon Rade, N., Anita, L., Anjeli Delia Lembang, A., Pristy Riahi, D., Novalya Lumikis, C., Studi Manajemen, P., Ilmu Pengetahuan Teknologi Dan Keguruan, F., & Trinita Manado, U. (2025). Pengaruh Shoping Lifestyle Gen Z Terhadap Implusif Konsumen Di Tiktok Shop. Indonesia Economic Journal, 1(2). https://doi.org/10.63822/72gksb16

Anggraini, T. S., Hak, N., & Yustati, H. (2025). Analisis Pengaruh Literasi Ekonomi, Iklan, Kontrol Diri Dan Fomo Terhadap Pembelian Impulsif Pada Gen Z. JPSDa: Jurnal Perbankan Syariah Darussalam, 5(1), 41–59. https://doi.org/10.30739/jpsda.v5i1.3631

Anisa Putri, R., Puspitasari, I., & Runanto, D. (2025). Peran Fear Of Missing Out (Fomo) Memediasi Pengaruh Promo Twin Date Event Dan Scarcity Message Terhadap Impulse Buying (Studi Pada Generasi Z Pengguna Aplikasi Shopee Di Kabupaten Purworejo). In Syntax Literate (Vol. 10, Number 6).

Aqidah, atul. (2023). Ar-Ribhu: Jurnal Manajemen dan Keuangan Syariah ANALISIS PERILAKU KONSUMSI IMPULSIVE BUYING REMAJA GEN-Z PADA MARKETPLACE SHOPEE LIVE DALAM PERSPEKTIF EKONOMI ISLAM (Studi Kasus Pada Mahasiswa FEBI UNZAH) (Vol. 4, Number 2).

Atfiko, B. E., & Ratnasari, N. G. (2024). Pengaruh tekanan waktu dan perceived value terhadap pembelian impulsif di shopee live pada konsumen skincare di Indonesia: Emotions sebagai moderasi. Critical Issue of Sustainable Future, 1(1). https://doi.org/10.61511/crsusf.v1i1.1041

Aurellia, R., Siregar, O. M., Kunci, K., Kelangkaan, P., Belanja Hedonis, M., Impulsif, P., Resmi, B., & Weverse, T. (2025). Pengaruh Scarcity Marketing Dan Hedonic Shopping Motivation Terhadap Impulse Buying Pada Pembelian Merchandise K-Pop di Weverse Shop (Studi pada Penggemar Seventeen di Aplikasi X). Jurnal Pengabdian Masyarakat Dan Riset Pendidikan, 4, 5008 5014. https://doi.org/10.31004/jerkin.v4i1.2494

Ayu Putri Maharani, T. (2025). Perbandingan Perilaku Impulsive Buying Pada Marketplace Tokopedia dan Shopee. EKOMA?: Jurnal Ekonomi, 4(3).

Dina Wardatul Maula, & Hanafi Adi Putranto. (2025). Scarcity Marketing dan Arousal terhadap Impulse Buying Live Streaming Tiktok Shop. Jurnal Riset Manajemen, 3(4), 127–138. https://doi.org/10.54066/jurma.v3i4.3649

Dwi, S., Prameswari, C., Prastyorini, J., Wijonarko, G., Hanna, M., Prodi, E. K., Bisnis, A., Dan, S., Kepelabuhan, M., Surabaya, B., & Perak Barat, J. (n.d.). Pengaruh Profesionalisme Streamer, Flash Sale, dan Kualitas Produk Terhadap Pembelian Impulsif Produk Somethinc (Perceived Value Sebagai Moderasi). In Jurnal Administrasi Bisnis (JUTRANIS).

Enjelina, R., & Masnita, Y. (2022). Fenomena Live Streaming Shopping guna Meningkatkan Impulsive Buying Intention dalam E-commerce: Kajian SOR. EKOMA?: Jurnal Ekonomi, 1(1).

Erika Lucas, & Ardansyah. (2024). The Effect of Discounts and Scarcity Messages on Impulse Buying in Skintific Consumers Through Live Shopee (Case Study of FEB Students of Bandar Lampung University). International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC), 2(2), 426–435. https://doi.org/10.61990/ijamesc.v2i2.203

Erwin Permana, Dela Setia Cahyani, Famita Wijayanti, & Syamsurizal Syamsurizal. (2024). Analisis Kepuasan Generasi Z Terhadap Layanan E Commerce. Jurnal Ilmiah Ekonomi, Akuntansi, Dan Pajak, 1(2), 337–355. https://doi.org/10.61132/jieap.v1i2.312

Fahriansah, F., Safarida, N., & Midesia, S. (2023). Buy Now, Think Later: Impulsive Buying Behavior among Generation Z in Indonesia. Share: Jurnal Ekonomi Dan Keuangan Islam, https://doi.org/10.22373/share.v12i2.17453 12(2), 386–421.

Farhan, M. (2026). Pengaruh Strategi “keeping consumers in suspense” dalam Live Streaming TikTok terhadap Pembelian Impulsif: Mediasi oleh Persepsi Nilai Generasi Z. PARADOKS Jurnal Ilmu Ekonomi, 9(1).

Febri Yanti Sapa, A. L. T. & B. L. (2023). Pengaruh Live Streaming, Price Discount dan Free Shipping Terhadap Impulse buying?: Study Empiric Pada Mahasiswa Manajemen Fakultas Ekonomi dan Bisnis Universitas Sam Ratulangi yang Menggunakan Tiktok Shop. Jurnal EMBA, 11.

Fakhrurrizal Ghifari. 2023. “Pengaruh Limited Quantity Scarcity dan Limited Time Scarcity Terhadap Impulse Buying Melalui Arousal Sebagai Variabel Intervening”. Skripsi, Universitas Islam Negeri Syarif Hidayatullah Jakarta.

Fikriyah, K., Suryaningsih, A., Akmal, M., & Adabi, C. (2025). Impulse Buying in an Islamic Economic Perspective: an Analysis of Fomo and Double-Date Promotions on E-Commerce Users. International Conference of Islamic Economics and Business.

Goetha, S., Sia Niha, S., & Fallo, A. (2024). Scarcity and Live Commerce Effects on Impulse Buying: Competitive Arousal in Kupang E-Commerce. Jurnal Ilmiah Manajemen Dan Bisnis, 9(1), 45–55. https://doi.org/10.38043/jimb

Goetha, S., Studi, P., Fakultas, M., Dan, E., Universitas, B., Widya, K., & Kupang, M. (2020). Analisis Pengaruh Scarcity Message Terhadap Pembelian Impulsif dan Kaitannya dengan Kompetisi Konsumen Ritel di Kota Kupang Analysis the Effect of Scarcity Message on Impulsive Purchases and their Relationship to Retail Consumer Competition in the city of Kupang. In Jurnal Inspirasi Ekonomi (Vol. 2, Number 2). Online.

Ghozali, I. (2021). PARTIAL LEAST SQUARES KONSEP, TEKNIK DAN APLIKASI MENGGUNAKAN PROGRAM SmartPLS 3.2.9.

Helda Widyarani Lutviari, Mahir Pradana, & Arry Widodo. (2025). The Influence of Scarcity Message and Hedonic Shopping Motivation on Impulse Buying Through Perceived Enjoyment and its Impact on Post-Purchase Dissonance at Shopee Live. International Journal of Integrative Sciences, 4(2), 315–330. https://doi.org/10.55927/ijis.v4i2.16 Heriyanto, C., Oktavio, A., Kaihatu, T. S., Scarcity, P., ……… M.,

Heriyanto, C., Oktavio, A., & Stefanus Kaihatu, T. (2021). Peran Scarcity Marketing dan Perceived Value Terhadap Purchase Intention Pada Pengguna TRAVELOKA. 8(1), 71–84.

Joyanna Hermawan, F., & Rafiah, K. K. (2025). Pengaruh Strategi Scarcity Marketing Terhadap Perilaku Impulsive Buying dengan Competitive Arousal sebagai mediator (Studi Kasus Live Streaming TikTok @bittersweetbynajla). In Integrative Perspectives of Social and Science Journal (Vol. 2, Number 3).

KanDank Ilmu Beyond Knowledge. 2024.”Sumber data : Bank Indonesia (BI) sebelumnya memperkirakan nilai Pertumbuhan e-commerce di Indonesia”. https://kandankilmu.org/2024/04/21/the-role-of-generation-z-in-driving digital-economic-growth-through-e-commerce/

Latoki, L., Kasim, F. S., & Mardia, Y. (2025). Peran Nilai Persepsi Memediasi Potongan Harga Terhadap Pembelian Impulsif Pelanggan Alfamidi Super Mamboro Kota Palu. In Jurnal Ekonomi Trend (Vol. 13).

Made Pradnyan Permana Usadi I Made Surya Prayoga. (2023). Analisis Pengaruh Technology Affordance dan Kepercayaan Terhadap Niat Menggunakan Kembali Live Commerce. Jurnal EMAS , 4.

Maghfuroh & Zahrotul. (2025). PENGARUH EVENT TWIN DATE DAN INFLUENCER MARKETING TERHADAP IMPULSE BUYING MELALUI FEAR OF MISSING OUT (FoMO) SEBAGAI VARIABEL INTERVENING PADA PENGGUNA TIKTOKSHOP DI KOTA SEMARANG. 5(2), 2808–7089. https://doi.org/10.21274

Mariana, S. R., & Susilowati, H. (2025). Pembelian impulsif di era digital: Peran live streaming, content marketing, dan ulasan pelanggan online pada pengguna Shopee. Journal of Management and Digital Business, 5(2), 595–208. https://doi.org/10.53088/jmdb.v5i2.1776

Ming, J., Jianqiu, Z., Bilal, M., Akram, U., & Fan, M. (2021). How social presence influences impulse buying behavior in live streaming commerce? The role of S-O-R theory. International Journal of Web Information Systems, 17(4), 300 320. https://doi.org/10.1108/IJWIS-02-2021-0012

Mitayani, I., & Prabowo, B. (2026). The Impact of Double Date Events, Flash Sales, and Free Shipping on Impulsive Buying Behavior?: A Study of Shopee Using University Students in Surabaya. In Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) (Vol. 9, Number 1).

Muhammad Farhan. 2025.“Frekuensi Gen Z dan Milenial Belanja Online”. https://data.goodstats.id/statistic/seberapa-sering-gen-z-milenial-belanja online-Lznda#google_vignette

Nuraini, O. L. (2025a). Pengaruh Scarcity Persuasion, Price Discount, dan Perceived Value Terhadap Impulsive Buying Dalam Platform E-Commerce?: Shopee Live Streaming. Cetak) Journal of Innovation Research and Knowledge, 5(1).

Nuraini, O. L. (2025b). Pengaruh Scarcity Persuasion, Price Discount, dan Perceived Value Terhadap Impulsive Buying Dalam Platform E-Commerce?: Shopee Live Streaming. Cetak) Journal of Innovation Research and Knowledge, 5(1).

Nurhaliza, P., & Kusumawardhani, A. (2023). Analisis Pengaruh Live Streaming Shopping, Price Discount, dan Ease of Payment terhadap Impulse Buying (Studi pada Pengguna Platform Media Sosial TikTok Indonesia). DIPONEGORO JOURNAL OF MANAGEMENT, 12(3). http://ejournal s1.undip.ac.id/index.php/dbr

Nurul Anisa Rahma, I. M. B. D. A. V. A. (2022). Analisis Pengaruh Pesan Kelangkaan dan Live Commerce Terhadap Perilaku Pembelian Impulsif (Studi Empiris Pada Mahasiswa Pelanggan Marketplace Shopee di Kota Semarang). DIPONEGORO JOURNAL OF MANAGEMENT, Volume 11 Nomor 5.

Philip Kotler & Kevin Lane Keller. (2016). Marketing_Management (15th, berilustrasi ed.). Pearson Education Limited.

Putri Bernandy, M., Diyah, D. I., & Arifah, C. (2025). Pengaruh Twin Date Campaign dan Scarcity Marketing Terhadap Purchase Intention di E Commerce Lazada yang Dimediasi oleh Fear of Missing Out (Vol. 1, Number 2). https://journal.unesa.ac.id/digiventure

Ratnawati. (2023). Pengaruh Discount, Live Streamer, dan Customer Trust Terhadap Impulse Buying pada Live Streaming Commerce (Vol. 1, Number 1).

Rook, D. W. (1987). The Buying Impulse. Journal of Consumer Research, 14(2), 189–199. http://www.jstor.org/stable/2489410

Rosiqin, K., & Setiyo Pambudi, B. (2025a). The Influence of Scarcity Marketing, Urgency Marketing, and Interactivity in Live Streaming on Impulive Buying through Fear of Missing Out (FOMO) as a Mediating Variable in TikTok Live Shopping Consumers. In YUME?: Journal of Management (Vol. 8, Number 1).

Rosiqin, K., & Setiyo Pambudi, B. (2025b). YUME?: Journal of Management The Influence of Scarcity Marketing, Urgency Marketing, and Interactivity in Live Streaming on Impulive Buying through Fear of Missing Out (FOMO) as a Mediating Variable in TikTok Live Shopping Consumers. In YUME?: Journal of Management (Vol. 8, Number 1).

Salwanisa, E. A., & Fitriyah, Z. (2024). The Influence of Live Streaming Shopping, Twin Date Promotion, and E-Wom on Gen Z Shopee Users’ Impulse Buying in Surabaya. In Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) (Vol. 7, Number 3).

Sela, S., Saerang, D., Rogi, M., Miracle Sela, S., Paul Elia Saerang, D., & Helen Rogi, M. (2024). The Influence of Scarcity Message and Pay Later Payment Method on Impulse Buying Behavior of Gen Z Shopee Users in Manado. Jurnal EMBA, 12(03), 1455–1464.

Septiyani, S., & Hadi, E. D. (2024). Pengaruh Flash Sale, Live Streaming Dan Hedonic Shopping Motivation Terhadap Impulse Buying (Study Pembelian Produk Berrybenka Pada Pengguna Aplikasi Shopee). Jesya, 7(1), 970–980. https://doi.org/10.36778/jesya.v7i1.1505

Siregar, L. A., & Firdausy, C. M. (2024). Perceived Enjoyment, Perceived Risk, and Scarcity Message on Impulsive Buying in Live Shopping in E-Commerce. International Journal of Application on Economics and Business, 2(3), 384 393. https://doi.org/10.24912/ijaeb.v2i3.384-393

Siti Rafidah, N. M. S. D. O. E. N. (2025). Analisis Perilaku Konsumen Generasi Z Dalam Pemanfaatan Shopee Sebagai Platform E Commerce Untuk Belanja Online. Jurnal Transformasi Digital Dalam Ekonomi, Bisnis, Dan Manajemen , Vol. 1 No. 3, 88–92.

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Wilmer Nicholas Yabes Abi, & Onan Marakali Siregar. (2026). Pengaruh Scarcity Marketing dan Potongan Harga Terhadap Keputusan Pembelian Produk Erigo di Kota Medan. Jurnal Pengabdian Masyarakat Dan Riset Pendidikan, 4(3), 18914–18923. https://doi.org/10.31004/jerkin.v4i3.5035

Wu, Y., Xin, L., Li, D., Yu, J., & Guo, J. (2021). How does scarcity promotion lead to impulse purchase in the online market? A field experiment. Information and Management, 58(1). https://doi.org/10.1016/j.im.2020.103283

Yang, F., Tang, J., Men, J., & Zheng, X. (2021). Consumer perceived value and impulse buying behavior on mobile commerce: The moderating effect of social influence. Journal of Retailing and Consumer Services, 63, 102683. https://doi.org/https://doi.org/10.1016/j.jretconser.2021.102683

Yulianti, R., & Saputra, S. (2025). Scarcity, Time Pressure, FOMO, dan Perceived Value Terhadap Perilaku Konsumen E-Commerce di Batam. Jurnal Manajemen Dan Bisnis Indonesia, 11, 366–381.