This study aims to examine the effect of service quality, religiosity, and institutional image on muzakki's interest in paying zakat at Lazismu. This research employed a quantitative method with an explanatory research approach. The population consisted of 210 muzakki, with a sample of 138 respondents selected using the Slovin formula. Data were collected through questionnaires, observation, and documentation. The collected data were analyzed using SPSS through several tests, including validity, reliability, classical assumption tests, multiple linear regression analysis, t-test, F-test, and coefficient of determination. The findings indicate that service quality has a positive and significant effect on muzakki's interest in paying zakat, with a significance value of 0.000. Religiosity also has a positive and significant influence and becomes the most dominant factor affecting muzakki's interest in distributing zakat through amil zakat institutions. Furthermore, institutional image has a positive and significant effect on muzakki's zakat interest. Simultaneously, service quality, religiosity, and institutional image significantly influence muzakki's interest in paying zakat at Lazismu Pekalongan City. The Adjusted R Square value of 0.706 indicates that the independent variables explain 70.6% of muzakki's zakat interest, while the remaining 29.4% is influenced by other factors outside the study. These results suggest that improving service quality, strengthening religious awareness, and maintaining a positive institutional image can encourage greater public interest in distributing zakat through official zakat institutions.
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| Properti | Nilai Properti |
|---|---|
| Organisasi | Universitas Muhammadiyah Pekajangan Pekalongan |
| umpp.pekalongan@yahoo.com | |
| Alamat | Jl. Raya Pekajangan No. 1A Kedungwuni Pekalongan |
| Telepon | (0285) 7832294 |
| Tahun | 2026 |
| Kota | Pekalongan |
| Provinsi | Jawa Tengah |
| Negara | Indonesia |